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Apple bcg matrix 2017 create1/27/2024 ![]() With Amazon’s product portfolio having seen tremendous growth in the last couple of decades, it is pretty interesting to see how these products are performing in the market today. Today, Amazon has a market cap of $1.36 trillion, placing it at rank 5 of the world’s most valuable companies. Amazon is still known as having the biggest book selection in online retail, but it also carries a plethora of products including electronics, software, toys, home improvement items, and even clothing. The company initially sold books, music and movies but quickly branched out to a whole range of other items. Background of AmazonĪ is one of the biggest online retailers today and was founded in 1994 by Jeff Bezos. In this article, we will analyze the BCG matrix of Amazon and see how their main products and services are doing. It helps identify which products need more investment for growth, which ones are generating sufficient income on their own, which ones might need to be phased out, and so on. The BCG matrix, created by the business experts of Boston Consulting Group in the 1970s, a popular analysis tool that gauges the performance of a company’s products and services.
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